The goal of the project supported by the Mediterranean Women's Fund is to deconstruct the stigma and taboos surrounding menstruation, the lack of access to sanitary protection products, and the high taxes on these products that make their access difficult. The project was built through several methods:
First, a campaign on social networks with a contest of sanitary protection “packaging”.
Then, a partnership with an airline company that distributes flyers in planes in order to reach the largest possible audience.
Finally, the project includes the realization of a video of interviews on the experience of different people (different socio-professional categories, trans people etc...) of the rules.
