Initiatives pour les Droits des Femmes is an association fighting for the elimination of all forms of discrimination against women, in particular minors, in accordance with international conventions and charters, against all forms of violence suffered by women and girls and against the exploitation of their bodies for the purpose of prostitution. Furthermore, the association works to promote gender equality in legislation and in reality and to make the education of girls widespread.

The omnipresence of child marriage in the Béni Mellal - Khénifra region calls for the model of prevention and detection of social intervention procedures to be improved through awareness campaigns in public institutions and training sessions to teach people that the marriage of minors is a violation of the rights of the child. This is the purpose of the project, "Awareness-raising and information on the negative effects of girls marriage in the Beni Mellal-Khénifra region".